More about Joico
Joico’s mission is the share the Joi of Healthy hair with as many salon professionals and as many clients in as many places as possible all over the world.
Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their “joi” extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is Joico’s promise and commitment.